Our British insects are heroes! They pollinate our fruit, they control pests and they improve our soil. Without all of our wonderful insects we at Jam Packed HQ would have no ingredients to be able to do what we do. This is why we are putting them front and centre of our products and encourage everyone to do what they can to support these beautiful creatures we all depend on.
Most people think of honey bees if they think of pollinators, but there are many other insects that get in on the act too! This includes hoverflies, moths, beetles, wasps and others and you will see several different types showcased across our products to raise awareness of the role that they play in food production.
Our seasonal butterflies are declining at a faster rate in towns and cities than in the countryside. They may not always pollinate our fruit directly, but they have an important part to play in pollinating wild flowers that are important sources of food for bees and other insects that do pollinate our fruit. This makes them perfect for putting on the labels of our seasonal and rare fruit jams.